The #PRStack Project: Really at the intersection between PR and digital   Leave a comment

Alex H Yong:

I’m proud to be in Stephen Waddington’s #PRstack community and project :) alongside Will McInnes (@willmcinnes), Scott Guthrie (@sabguthrie), Richard Bagnall (@richardbagnall), Brendan Cooper (@brendancooper), David Sawyer (@zudepr), Michelle Goodall (@greenwellys), Andrew Arnold (@Andrew_Arnold), Beth Hespe (@bhespe), and more. Here’s the article and list of awesome thought-leaders and doers who care about elevating and optimizing the PR cosmos for the digital age of marketing and media convergence.
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About Alex Yong, PR industry watcher and #PRstack community member:
Click hereOn a mobile device? Click here instead.
My articles on LinkedIn with a PR focus: Click here
Follow me on Twitter: @ggSolutions123

The #PRstack Twitter chat is on March 4, 2015

Click here for the #PRstack hastagged Twitter chat ☆ We’ll be discussing the project and the public relations tool market

Click here or on the image to tweet:

click to tweet and spread the word about this new PR project

Click on the image to tweet this announcement! Thank you :)

 

Proud to be in the PRstack community and project created by Stephen Waddington
A preview of Brendan Cooper’s summary is below:

Originally posted on Words make ideas make money:

What are the best tools that help PR practitioners perform to the best of their ability?

This is a thought I had a few years ago. I could see that, with the advent of Web 2.0, it would help PR people to know what consumers were sharing about their clients’ products. So, I put together my first cut of the Friendly Ghost Social Media Resource – ‘Friendly  Ghost’ because that was my moniker at the time (when we all felt like we were part of the matrix and thought we had to have cool names) and ‘Social Media Resource’ because I couldn’t think of anything snappier.

It was fairly clunky and difficult to follow, being a huge Google Doc. So I acquainted myself with Zoho and turned it into a proper database.

Reaction was mainly positive but some people expressed doubts about contributing to something when they didn’t know…

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Google’s latest, fascinating bet on the future of music is called Kobalt   Leave a comment

Originally posted on Quartz:

What if everything you thought you knew about the music business was completely wrong?

Put another way, what if the economic potential of music is being dramatically undervalued?

One company that thinks so is Kobalt Music, a London-based music publisher and platform provider that has today secured $60 million in fresh funding from investors including Google Ventures.

Venture capital funds, including Google’s, usually invest in early-stage, high-growth companies. But Kobalt has been around since 2000, and though it is a dominant player in its field (it claims to manage $3.5 billion in publishing assets and Paul McCartney, Beck, Dave Grohl, and Sam Smith are among the 8,000 songwriters on its books) it operates in a corner of the music business not normally considered to have much growth potential.

Music publishers sign up songwriters and then collect and distribute the royalties generated when songs by those writers are played on broadcast radio…

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Posted February 27, 2015 by Alex H Yong in Uncategorized

The One, The Only Gini Dietrich: A Very Candid Q & A   Leave a comment

Alex H Yong:

Heard of SpinSucks.com? It’s for PR in the digital age and related fields and based on the popular book for comms professionals written by Gini Dietrich. One of the guests who’s written twice here on TM411, Ali Lawrence was also Gini’s guest on SpinSucks.com. I like how Gini says that PR agencies need to evolve or die. True and I agree 100 percent! On my LinkedIn blog, which has a PR focus, it’s almost my favorite thing to say. Anyway, here’s an interview article with Gini, reposted from Edward Bury’s blog named The PRDude.

Originally posted on Prdude's Blog:

By Edward M. Bury, APR (aka The PRDude)

Here’s how I remember it: In the Fall of 2002, I agreed to help judge awards entries on behalf of PRSA Chicago. The judging was to take place at the offices of a small PR firm — Arment Dietrich — run by a charming, smart young woman named Gini Dietrich.

Gini Dietrich, founder and president of Arment Dietrich. Gini Dietrich, founder and president of Arment Dietrich.

In the dozen years since, Gini has grown her business and cultivated a national reputation for innovative integrated marketing communications. A very in-demand speaker, Gini is the founder of a blog called Spin Sucks, rated by many sources (including me) as among the best in the communications industry. And, she’s the co-author of “Marketing in the Round,” a guide book on developing integrated marketing campaigns, and author of “Spin Sucks,” a primer for managing communications in the…

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Posted February 27, 2015 by Alex H Yong in Uncategorized

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Beta readers and where you can find them online

Alex H Yong:

final

What are beta readers? Where can you find them on the internet?

Find out via the original article by Alex Powell (@aa_powell on Twitter) at alexpowellauthor.com/2015/02/22/beta-readers

Beta readers are one of the most useful tools you can have as a writer.

Originally posted on alex powell:

As I recently mentioned, I have one of my novels currently out with beta readers.

What are beta readers?

They’re only one of the most useful tools that you can have as a writer. Beta readers are people you send your finished draft to look over – not for editing or grammar errors, but for things like plot holes, pacing, setting, etc. A beta reader makes sure that your story makes sense, and that you haven’t made any huge blunders that readers or editors will mercilessly point out later. Beta readers can clarify any points that are confusing, if you’ve left something out, or put in something that is impossible because of the rules of your universe. They can also tell you if you’re going too fast and losing readers along the way or going too slow and the pace is dragging and becoming boring.

Who make good beta readers?

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Posted February 23, 2015 by Alex H Yong in Uncategorized

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What brands think they know versus what’s really happening   Leave a comment

short wide break utility

Today’s guest article was written by Roxana Nasoi, a data analyst and brand ambassador.

short wide break utility
The Technology Budget Balancing Act

“It’s clearly a budget. It’s got a lot of numbers in it” – George W. Bush :D

cluelessIf you’re wondering what the connection is between the former leader’s statement and this article, the answer is: Numbers and budget. With the forever expanding e-commerce scene and an increase in purchases done through mobile devices, competition is stirred up and big money is spent on making it to the right customers.

Do brands actually understand what customers’ needs are all about?

But who are the right customers? And do brands actually understand what customers’ needs are all about? This infographic shows just how much of a difference there is between what brands think they know and what is really happening in the e-commerce retail section. Unfortunately, this isn’t just retail-specific, it’s actually quite common that brands do not have a clear strategy in mind and misread the situation. To add more, brands are just too busy buying Twitter followers or Facebook fans than actually getting engaged in social media conversations with customers. Not to mention the fact that customers are seen too often as just “leads” and “conversions”.

5 out of 6 brands ignore their customers’ requests on social media

Forgetting the human side in your business can be a death trap. If brands still believe that “you can fool all the people all the time if the advertising is right and the budget is big enough” (original words spoken by Joseph E. Levine), they are in for a big surprise: Reality isn’t all flowers and backlinks and mentions if you don’t get through to people. Studies show that 5 out of 6 brands ignore their customers’ requests on social media, or reply too late. It might be too late to apologize, but that doesn’t mean it’s too late to actually learn from past mistakes.

The brands of the future should clearly focus on real needs, real customer demands, without ignoring that people will always follow when a brand takes care of them and doesn’t forget that these are human beings, not just numbers or names. Learn from this infographic where to balance your budget, to generate full results and happy customers. Because happy customers means happy business.

Source: uxceclipse.com

Posted February 20, 2015 by Alex H Yong in Uncategorized

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Zillow Closes Trulia Acquisition, Cuts 350 Positions   Leave a comment

Originally posted on TechCrunch:

As expected, Zillow today closed the acquisition of its competitor Trulia in a stock-for-stock transaction. The total price of the acquisition was $2.5 billion. When Zillow first announced its intentions to take over Trulia, the stock price still valued the transaction at $3.5 billion.

As is often the case when two very similar companies merge, Zillow and Trulia laid off 350 employees in San Francisco and Bellevue, Wash. This, Zillow says, was “due primarily to redundancy in the combined company’s sales and administrative organizations.” 280 of these jobs have already been eliminated and another 70 employees will be laid off by the end of the second quarter. All of them have already been notified. Together, Zillow and Trulia now have about 2,000 employees.

Trulia’s CEO Paul Levine will now be Trulia’s president and Peter Flint, Trulia’s co-founder and former CEO, is joining Zillow’s board of directors. The combined Zillow/Trulia will now operate under…

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Posted February 17, 2015 by Alex H Yong in Uncategorized

Google ‘Helpouts’ is shutting down on April 20   Leave a comment

Alex H Yong:

Google says ‘goodbye’ to a lot of things. Well, I guess that’s to be expected when a person or organization experiments a lot. If you made Helpouts a part of your marketing mix, I feel for you. You need to understand that that type of integration is always a risk, so learn from this is the best thing I can tell you right now. As Susan Finch says, you can’t put all your eggs into one marketing basket [click here]. Share your comments on the Google+ thread by clicking the link. What better place to discuss this than Google+? :) Some comments are there already about Google wanting 20 percent of Helpouts participants’ profits. Could Helpouts have been made viable if Google wanted a lower cut, etc.?

Originally posted on 9to5Google:

Helpouts by Google 2015-02-13 11-21-16

Google has announced today that its ‘Helpouts’ service for sharing and seeking advice on everyday challenges is shutting down on April 20th, 2015. We told you earlier today that the Helpouts mobile apps for iOS and Android were pulled from their respective stores, and it looks like Helpouts as a whole is now getting the boot as well.

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Posted February 13, 2015 by Alex H Yong in Uncategorized

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