I’m proud to be in Stephen Waddington’s #PRstack community and project :) alongside Will McInnes (@willmcinnes), Scott Guthrie (@sabguthrie), Richard Bagnall (@richardbagnall), Brendan Cooper (@brendancooper), David Sawyer (@zudepr), Michelle Goodall (@greenwellys), Andrew Arnold (@Andrew_Arnold), Beth Hespe (@bhespe), and more. Here’s the article and list of awesome thought-leaders and doers who care about elevating and optimizing the PR cosmos for the digital age of marketing and media convergence.
About Alex Yong, PR industry watcher and #PRstack community member:
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My articles on LinkedIn with a PR focus: Click here
Follow me on Twitter: @ggSolutions123
The #PRstack Twitter chat is on March 4, 2015
Click here for the #PRstack hastagged Twitter chat ☆ We’ll be discussing the project and the public relations tool market
A preview of Brendan Cooper’s summary is below:
Originally posted on Words make ideas make money:
What are the best tools that help PR practitioners perform to the best of their ability?
This is a thought I had a few years ago. I could see that, with the advent of Web 2.0, it would help PR people to know what consumers were sharing about their clients’ products. So, I put together my first cut of the Friendly Ghost Social Media Resource – ‘Friendly Ghost’ because that was my moniker at the time (when we all felt like we were part of the matrix and thought we had to have cool names) and ‘Social Media Resource’ because I couldn’t think of anything snappier.
It was fairly clunky and difficult to follow, being a huge Google Doc. So I acquainted myself with Zoho and turned it into a proper database.
Reaction was mainly positive but some people expressed doubts about contributing to something when they didn’t know…
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