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MoviePass as a stocking stuffer? You better stuff some instructions in there too

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MoviePass, the “all the movies you can watch” card (currently priced at $9.95 a month), is hoping you’re such a happy user that you’ll gift it as a stocking stuffer this holiday season.

Accepted at 91 percent of all theaters nationwide, even small indie ones, the card sounds like a great gift to receive. At such a low price point, it’s tempting to be that cool friend who ushers others into the world of MoviePass.

But the company knows they’ve made mistakes dating back to the summer (when they announced the lower monthly cost, down from $30something) til now. A visit to Twitter and Facebook reveals half a year’s worth of snarky user complaints hurled at MoviePass. But a new user — especially somebody who’s never heard of it and receives one as a gift — might initially think MoviePass is about convenience, until they learn about the precise steps needed to make it all work smoothly.

For example, let’s say you want to see a much-hyped movie at a prime hour, on opening night. You know for damn sure it’s going to be sold out. Just because you have a MoviePass doesn’t mean you’re able to easily get a ticket in advance. In fact, you can’t. To get around that, you can physically go to the theater earlier that day. This doesn’t qualify as “convenient.”

The MoviePass app requires you to be within 100 yards of the theater you intend to use. You launch the app, hoping its proximity sensors work, and pick the movie and showtime. This assigns a temporary code which you don’t see into your account. The physical MoviePass, which syncs with the app, can now be “read” in the correct way and a ticket can be printed.

To get the ticket, swipe at the kiosk. Or have a ticket clerk do the swipe; either way is fine. (Note: MoviePass the company pays theaters full price for each movie seen. Customers/giftees don’t need to think about this; it’s just part of the MoviePass B2B strategy for now) If we had to guess, a gifted MoviePass will not come with any sort of printed FAQ or trifold. Recent attempts to ask their marketing agency were not answered.

So what does MoviePass need this holiday season? It pretty much needs to pray for perfection — to undo the summer tarnish.

Their customers who had negative issues early on during the low-price push now realize that that’s just the way things can sometimes go with scale. In an earlier conversation with the marketing agency assisting MoviePass, we were told MoviePass has learned a lot this year and that reducing mishaps is an ongoing priority.

Mishaps and unpreparedness led to a flood of customers airing gripes and warnings on social media in the latter half of 2017. Complaints such as technical errors with the MoviePass app or card — or both. But the #1 gripe during that time was probably about the weeks of waiting for the card to arrive in the mail (sometimes six weeks or longer)

With Christmas only days away, nobody’s gonna tolerate that type of delay. Can you imagine? A sequel (MoviePass Blunders II anyone?) would suck for the company’s image, especially during the holidays. On the user side: It’s bad enough you’re buying a cheap gift, it’s super wack if it doesn’t arrive on time and/or has technical glitches.

For more “caveat emptor”, I suggest you find any article about MoviePass on Gizmodo and scroll to the reader comments.

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FAT news (From Around Twitter) ~ Nov. 13, 2017

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Nice seeing old friends in person – And to meet people I’ve only seen online, til now

June 11, 2017

➡️ Follow @HeavenBeatbox on Twitter! ⬅️ So one day in the future we’ll look back on these backward-image Snaps⬇️ and know it’s OG Snapchat?? LOL!  Fix it, already! C’mon, man!

⬇️ My Snapchat “video” from the event. No HBB beatboxing in it, sadly! My bad . . . I got there a little too late ⬇️

Snaps from tonight:
Taken via: the Huawei Google Nexus 6P smartphone.
Carrier: Verizon Wireless 4G LTE. Yes, you CAN use the Nexus 6P on Verizon Wireless. It’s perfectly fine🙄 You’re not doing anything wrong. Don’t let Verizon tell you you can’t use the Nexus 6P on their 4G LTE. #eyeroll🙄




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A chat with the developer of MyScript Calculator

tech-influencers-IWI-lands0PR-friendly


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The MyScript Calculator free Android and iOS app by Vision Objects


I had the fortune of interviewing Giovanni Rodriguez of Vision Objects, a world leader in handwriting recognition. At the Mobile Apps Showdown, Vision Objects’ Fernando Rynne told the crowd that handwriting recognition goes beyond replacing legacy keyboards. The unprecedented app they created proves that. They named it the MyScript® Calculator and it’s available on Android and iOS.  If you click on this link, you’ll see the presentation video and why MyScript Calculator was crowned the 2013 Winner of the Mobile Apps Showdown, besting nearly 40 other great competitors. Now that’s impressive!

Here’s more information about the app and the company. Answers are provided by Giovanni Rodriguez of Vision Objects.

Q: What’s the difference between the MyScript® MathPad and the MyScript Calculator? How soon was MyScript MathPad created after MyScript Calculator?

A: MyScript Calculator is targeted at the general public and shows that there is an easier way to enter math into a machine than using a keyboard. The fact that your mathematical expression gets transcribed and calculated on the fly is what gives this app its wow effect. However, our core business has nothing to do with developing calculators or scientific solvers – we provide the handwriting recognition engines that let developers add handwriting input methods to their solutions (the SDK used in MyScript Calculator is called MyScript Equation). To illustrate the full power of MyScript Equation, we decided in Q2 2013 to develop a full-fledged mathematical expression renderer capable of recognizing and converting into LaTeX almost any form of mathematical expression. This is a tool many professors and students have longed for!

Q: After its inception, how many years and months did it take to finally present the Calculator at the Mobile Apps Showdown?

A: MyScript Calculator started a couple years back as a demonstration application we developed to showcase our math recognition SDK. All the customers we showed it to were amazed by its accuracy, speed and concept. In fact, after the feedback received at CES 2012, we decided to polish up this demo and turn it into an application. The first release of MyScript Calculator was born on Google Play in late June 2012. Then we recognized the need to port this app to the Apple world and version 1.1 appeared on the App Store that December, just 3 weeks prior to the 2013 Mobile Apps Showdown. The rest is history I guess. We have reached over 12 million downloads since its launch, appeared on the Apple TV commercial, and inquiries are still coming in from all over the world.

Q: At what age did you become aware that you loved math? What else would you like to say about your apps to students, parents, professionals, etc.?

A: Being a system engineer,  math was always with me as a student. I remember those big calculators with a lot of buttons. In those days, just to write a simple equation, you’d need to refer to the user manual and do a lot of combinations. What we are looking to do is to have a real natural way to write and interact with math, text, shapes and much more. This is what our technology provides, a natural way for people who want the pen and paper feel, but with the advantage of mobile devices and the interactivity on tablets and smartphones. The idea behind the use of our technology is to provide students and professionals reasons to start using those devices more as companions and content creation devices, and less as consumer devices.  Thank you for taking time to write about us and our vision for the great potential of mobile devices for students, parents, children, and professionals.

Special thanks to:

for helping with this article.

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Here’s where to see Facebook Live’s/Instagram Live’s and their REPLAYS – oh, and FB/IG Stories too

The developers at Facebook made it easy for you to know what the hell you’re looking at ⬇️

Reminders: If a stream is live, it’ll say “LIVE” (in vibrant-colored words) over your friend’s name in the Stories row. This is true for both Facebook and for Instagram. I like this because there’s no confusion. If there’s a replay of a livestream it’ll show up as a replay button over your friend’s name in the Stories row. . . . Stories are always replays whether they’re a minute old or 23 hours old. Everything is in the Stories row, therefore, Stories are always in the Stories row. “One row to view them all.”

If you need help creating a Facebook Live, an Instagram Live or a Story on either Facebook or Instagram, it’s easy, just ask your teenage relative! Hope you’re having a great weekend. It’s snowing in Manhattan! . . . Below are two articles I recently wrote: One is an interview, the other a book review. Clicking on the image should redirect you there ⬇️⬇️

Interview with Chris Weiher
Book review of “Angel”

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FATaYT News (From Around Twitter and YouTube)

My response: Remember how some people were sad that Snap’s Spectacles were only sunglasses and not prescription eyewear? Well, Snap can do some research to see if demand (if there was any to begin with) has grown. If so, they might think about partnering with LensCrafters, etc. I recall one tweet from LensCrafters saying they were in touch with Snap. It’s almost a year old but I put the tweet below.

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FAT news (From Around Twitter)

Funny one by Adam Singer

And finally, a company who knows that excess tapping leads to a bad user experience for buyers. The 3-year old company is named @Button and they’re trying to make the path to [mobile] purchase contain the fewest taps possible. Thanks Mike

 

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FAT news “From Around Twitter”

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Kid inspiration for week ending August 19, 2017

2 sisters who are science enthusiasts were chosen for ABC #WorldNewsTonight “Person Of The Week” \\\ Also: John Cena gave advice to children at Cricket Wireless event

short wide break utility Rebecca and Kimberly Yeung were chosen as ABC World News Tonight’s “Person Of The Week” for their participation in tomorrow’s (Aug. 21, 2017) solar eclipse. They created the Loki Lego Launcher which was recognized in 2015.

Video 1 (2017): abcnews.go.com

Video 2 (Aug. 18, 2017): Below

Video 3 (2015): youtube.com

Click: ABC #WorldNewsTonight for the video

The Yeung sisters will be sharing their Aug. 21, 2017 total eclipse data with NASA

On Saturday, August 19th, WWE Superstar John Cena and Junior Achievement of New York attended the Cricket Cares anti-bullying summit to share stories and offer tips on how to prevent and/or defend themselves against all types of bullying. The event, hosted by Cricket Wireless was a unique day for children in the lead up to WWE’s SummerSlam at the Barclays Center in Brooklyn. Thanks for the invite! Facebook Live replay: Click here

Cena surprised the children to talk about his experience being bullied as a child, how he overcame and how they can leverage their experiences as motivation. The kids in attendance also visited SummerSlam autograph stages to meet talent and marvel at memorabilia. Additionally, everyone experienced special virtual reality technology, and engaged in a tech and an anti-bullying conversation with Cricket Wireless President John Dwyer. According to a recent AT&T and Tyler Clementi Foundation study, nearly half of New York City metropolitan area teens have experienced cyberbullying in some form, and eight out of ten say they know someone who has experienced cyberbullying.

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