Featured

Germany’s media makes brands happy! Cool, but why?


On May 11, 2017, the winner of the SevenVentures Pitch Day (7VPD) was announced as RISE Brewing Co., a non-GMO, nitrogen-infused “cold brew” organic coffee business.
Free press image © Peter Foley/EPA Photos for DLD

RISE Brewing competed on stage against 2 other companies, but the coffee company ultimately was chosen by the 7VPD judges (and the voting audience who watched the fun unfold) at the DLDnyc 2017 conference. The announcement was made by SevenVentures (the investment arm of Germany’s ProSiebenSat.1 Group)

With the win, RISE Brewing gets a full-service media package to kick-start an expansion into Germany! They’re also invited to the main 7VPD at DLD Berlin this October to compete for a media package containing 3 million Euros. After, I chatted with one of the 3 judges, Eun-Kyung Park of SevenOne AdFactory, to get a sense of why the German media landscape seems to make everyone there happy — unlike the media industry here in America which seems to be getting worse, sadly.


Eun-Kyung Park, Chief Sales Officer at SevenOne AdFactory since May 2016, was responsible for connecting TV and digital content within the group, most recently as a member of the management team in the “TV Relations & Business Development” division of ProSiebenSat.1 TV Germany.

Prior to joining ProSiebenSat.1, she worked for Bertelsmann in Shanghai, Paris and Gütersloh. In 2013, she also joined the Young Global Leaders of the World Economic Forum. Park studied business economics from 1997 to 2001 with a focus on international economic relations at the WHU – Otto Beisheim School of Management in Koblenz as well as at the Korea University in Seoul and EDHEC Nice in France.

Q: Eun-Kyung, hello and thank you. I’m hearing that the ad industry in Germany creates a lot of satisfaction for all players, in contrast to the U.S. ad industry which is filled with endless angst, sadly. What’s so different in Germany that this is the case? May I guess? Better efficiency, unique partnerships, innovation?

openquotesEun-Kyung Park: A lot of people don’t understand the differences between Germany and the U.S. We’re in a good position because the German market is structured very differently — we don’t have such a fragmented market yet. Basically we have four big players which are relevant. German households are not used to paying for content. Content is basically included in the cost of cable, so cord-cutting isn’t happening to a great extent in Germany as it is in the U.S.

It’s true that the German ad ecosystem is efficient; the most important thing is daily reach. 85 percent of all reach is still TV. Even though there’s YouTube, and competitors like Netflix entering the market and growing, we have a massive advantage; the TV ecosystem is still unparalleled.

I would say it’s not about unique partnerships because we stand for basically 30 percent of market share, so we can’t allow partnerships that are too unique; we have to be fair and treat everybody alike. But definitely innovation. We had quite a ride because 8 years ago we were in crisis mode. Due to financial situations, we were forced to change, and it’s always easier when you’re forced to change — we had to integrate digital transformation into our DNA. The combination of efficiency and innovation is what you see today.
closequotes

(interview with Eun-Kyung Park continues below)

Marco Tempest, cyber illusionist with Magiclab, with 15 “quad copter” drones – Click the pic to see an amazing Facebook Live video

Q: When a new company is working with SevenOne AdFactory, how should they best prepare before meeting you? Is being funny an important factor for German TV ads?

openquotesEun-Kyung Park: That’s what a lot of people think, especially for Generation Y, but it’s not about being funny. I would rephrase it. There are two things which are most important for TV; one is reach, and the other is emotion with storytelling. Funny is one aspect of emotion, but the question is “What story do you want to tell that will trigger the right emotions?” If you’re new to working with SevenOne AdFactory, I need one simple thing: You have to tell me what keeps you awake at night. Basically this is our base to start to work for you and with you!
closequotes
tech-PR-friendly

Special thanks to Michaela for the fun invite

I figured I might as well wear a T-Mobile t-shirt at a German event


how to subscribe Techmania411 techblog

return

Featured

A chat with the developer of MyScript Calculator

tech-influencers-IWI-lands0PR-friendly


short wide break utility

short wide break utility image file

math super cool coolest app android ios
The MyScript Calculator free Android and iOS app by Vision Objects

I had the fortune of interviewing Giovanni Rodriguez of Vision Objects, a world leader in handwriting recognition. At the Mobile Apps Showdown, Vision Objects’ Fernando Rynne told the crowd that handwriting recognition goes beyond replacing legacy keyboards. The unprecedented app they created proves that. They named it the MyScript® Calculator and it’s available on Android and iOS.  If you click on this link, you’ll see the presentation video and why MyScript Calculator was crowned the 2013 Winner of the Mobile Apps Showdown, besting nearly 40 other great competitors. Now that’s impressive!

Here’s more information about the app and the company. Answers are provided by Giovanni Rodriguez of Vision Objects.

Q: What’s the difference between the MyScript® MathPad and the MyScript Calculator? How soon was MyScript MathPad created after MyScript Calculator?

A: MyScript Calculator is targeted at the general public and shows that there is an easier way to enter math into a machine than using a keyboard. The fact that your mathematical expression gets transcribed and calculated on the fly is what gives this app its wow effect. However, our core business has nothing to do with developing calculators or scientific solvers – we provide the handwriting recognition engines that let developers add handwriting input methods to their solutions (the SDK used in MyScript Calculator is called MyScript Equation). To illustrate the full power of MyScript Equation, we decided in Q2 2013 to develop a full-fledged mathematical expression renderer capable of recognizing and converting into LaTeX almost any form of mathematical expression. This is a tool many professors and students have longed for!

Q: After its inception, how many years & months did it take to finally present the Calculator at the Mobile Apps Showdown?

A: MyScript Calculator started a couple years back as a demonstration application we developed to showcase our math recognition SDK. All the customers we showed it to were amazed by its accuracy, speed and concept. In fact, after the feedback received at CES 2012, we decided to polish up this demo and turn it into an application. The first release of MyScript Calculator was born on Google Play in late June 2012. Then we recognized the need to port this app to the Apple world and version 1.1 appeared on the App Store that December, just 3 weeks prior to the 2013 Mobile Apps Showdown. The rest is history I guess. We have reached over 12 million downloads since its launch, appeared on the Apple TV commercial, and inquiries are still coming in from all over the world.

Q: At what age did you become aware that you loved math? What else would you like to say about your apps to students, parents, professionals, etc.?

A: Being a system engineer,  math was always with me as a student. I remember those big calculators with a lot of buttons. In those days, just to write a simple equation, you’d need to refer to the user manual and do a lot of combinations. What we are looking to do is to have a real natural way to write and interact with math, text, shapes and much more. This is what our technology provides, a natural way for people who want the pen and paper feel, but with the advantage of mobile devices and the interactivity on tablets and smartphones. The idea behind the use of our technology is to provide students and professionals reasons to start using those devices more as companions and content creation devices, and less as consumer devices.  Thank you for taking time to write about us and our vision for the great potential of mobile devices for students, parents, children, and professionals.

Special thanks to:

for helping with this article.

From around Twitter: May 2017

So I found a bunch of tweets and I’m putting them below these badge pics and calling it a blog post. 😃 If you have tons of energy to blog every day, more power to you — I don’t! 😴

Social and/or marketing tweets:

Culture and/or event tweets:

High tech, cyber crime, retrospective tweets:

short wide break utility

how to subscribe Techmania411 techblog

return

Is the death of TV overdue?

TV Is Data Poor

“Because the broadcast television industry is data poor (it only offers metrics about itself), this model has never been a complete solution for brand or lifestyle advertisers. In practice, an advertiser needs to translate ratings and demographic information from Nielsen into knowledge and insights it can link to its KPIs. Because content is distributed across so many non-TV platforms, this process gets more difficult every day.” — Read the full article at the source link (Shelly Palmer’s) below

short wide break utility


how to subscribe Techmania411 techblog

return

Well it was all $SNAP (Snap Inc.) all day today

March 2, 2017


how to subscribe Techmania411 techblog

return

Some mobile news this final week of February

For more Moto Mods info, visit my earlier piece on Moto Mods (click here)

Too bad Samsung’s tablet cams are shitty. The S-Pen software (at least on the Galaxy Note phones) improved after 2014.

Congrats @WeAreHurdl for being accepted into TechStars’ new music program

Congrats to @WeAreHurdl for being accepted into TechStars’ new music program ⬇️️⬇️️⬇️️


how to subscribe Techmania411 techblog

return

Jeff Siegel of High Times Magazine talks legal marijuana biz with @Cheddar!

Jeff Siegel of High Times Magazine talks with Cheddar via Skype about Défoncé, producer of California’s finest cannabis-infused chocolates.

In other news: