Rework content for your LOCAL audience
Here’s an instance of me hosting a guest here – he’s a British blogger. The blogger’s copy contained a number of pricing references in U.K. currency (£) – I wasn’t in the mood to convert the pricing, but I knew I had to keep my readers in mind – therefore, I included a relevant link up top so the reader can convert to American dollars at his or her convenience.
Could I have done the conversions and then published them? Yes, but I’m letting you know there are alternatives. What I chose to do is better than being totally inconsiderate of my mostly American readers. Plus, the conversion link I provided serves more currencies beyond just British and American ones, and not every visitor to my site is American.
How do you feel about foreign bloggers?
