This guest article was written by Ali Lawrence
Those who do inbound marketing, like myself, have a lot on our plates. We have to find relevant blogs, build relationships, pitch story ideas, write posts and keep track of all this craziness. Not to mention, this becomes increasingly difficult over time as we exhaust our blog list and have to keep track of the 100 bloggers you already work with.
Sure, there are tools out there like Tout, Buzzstream, and Google Docs to help you along the way, but having to use several different tools to get the job done decreases productivity (and budget, since most are paid). #InboundProblems
I know I’m not alone in these problems because these are just a few reasons why Mark Samms, Dave Schneider and Gurpal Theti got together to create an all-in-one inbound tool called NinjaOutreach.
Once you setup the tool you can enter all your email addresses (I have four so this definitely came in handy) in the Setting section so you can email your contacts from whatever email all in one interface.
The first tab “Prospecting” allows you to place several targeted keywords in the search bar and let NinjaOutreach do the work as it gathers a list of blogs (no duplicates), contact info, social shares for the post, ranking info, and traffic. You can narrow the search by filling in requirements for the above info under the advanced filter. You can then export the list or save it to a specific list in your “List Management” tab.
Once you have the list to your specifications, you may need to go through and add names or specific emails if the computer couldn’t find them, and create various pitch emails in the “Manage Templates” tab. You can even add variables to be automatically filled in for each specific contact.
Next, go to the “Email” tab where you can view each contact’s “card” with their latest tweets, RSS feed, contact info, and rank. Choose the bloggers you want to contact, add the template which is automatically filled in with data available, and the email address you want to send it from. Send! It’s really that easy.
One section of the tool I’ve yet to truly test is “Campaign Management.” In this section, you can view user analytics and split testing for your templates to perfect your pitches and response rate.
Overall I think the tool is definitely worth the investment, especially at only $19/month! You can get a 14 day free trial too. Bonus video below: Dave Schneider of NinjaOutreach explains the software on #WebToolsTV.