Seth Godin describes viral marketing as an idea that spreads while actually helping to market your business or cause. He elaborates by dividing viral marketing into two main types. Firstly, the classic type in which the marketing is the product itself (this worked for products such as Hotmail and Youtube) where the more people use it, the more it is seen, consequently encouraging more people to use it. An important factor in this type of marketing is that the product must be one that improves once more people use it.

The second type of viral marketing that he describes is one that has proved immensely popular over the last few years and one that has been attempted (often unsuccessfully) by countless marketers. This type of marketing is a campaign that spreads but isn’t the actual product itself. In this type of marketing, the communication agent, such as video-based advertainment content, needs a…

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