I’m proud to be in Stephen Waddington’s #PRstack community and project 🙂 alongside Will McInnes (@willmcinnes), Scott Guthrie (@sabguthrie), Richard Bagnall (@richardbagnall), Brendan Cooper (@brendancooper), David Sawyer (@zudepr), Michelle Goodall (@greenwellys), Andrew Arnold (@Andrew_Arnold), Beth Hespe (@bhespe), and more. Click here for the article and list of names of thinkers/doers who care about elevating and optimizing the PR cosmos for the digital age of marketing and media convergence.
About Alex Yong, PR industry watcher and #PRstack community member:
Click here ◈ On a mobile device? Click here instead.
My articles on LinkedIn with a PR focus: Click here
Follow me on Twitter: @SocialAlex
Special thanks to the great team @Prezly who created the free front end #PRstack directory of tools. To accompany PRstack.co, @Prezly also created PRgeeks.co, a resource designed to match these tools with great guides, knowledge and community.
☆ Read about PRstack.co and PRgeeks.co
in @Prezly’s own words here: ☆ https://www.prezly.com/blog/2015/03/two-new-resources-help-every-pr-pro-thrive/
Hear Neville Hobson’s 5-minute audio summary on what #PRstack is all about twitter.com/socialalex/status/572473356521512960
A preview of Brendan Cooper’s summary is below:
What are the best tools that help PR practitioners perform to the best of their ability?
This is a thought I had a few years ago. I could see that, with the advent of Web 2.0, it would help PR people to know what consumers were sharing about their clients’ products. So, I put together my first cut of the Friendly Ghost Social Media Resource – ‘Friendly Ghost’ because that was my moniker at the time (when we all felt like we were part of the matrix and thought we had to have cool names) and ‘Social Media Resource’ because I couldn’t think of anything snappier.
It was fairly clunky and difficult to follow, being a huge Google Doc. So I acquainted myself with Zoho and turned it into a proper database.
Reaction was mainly positive but some people expressed doubts about contributing to something when they didn’t know…
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