The One, The Only Gini Dietrich: A Very Candid Q & A

Heard of SpinSucks.com? It’s for PR in the digital age and related fields and based on the popular book for comms professionals written by Gini Dietrich. One of the guests who’s written twice here on TM411, Ali Lawrence was also Gini’s guest on SpinSucks.com. I like how Gini says that PR agencies need to evolve or die. True and I agree 100 percent! On my LinkedIn blog, which has a PR focus, it’s almost my favorite thing to say. Anyway, here’s an interview article with Gini, reposted from Edward Bury’s blog named The PRDude.

Prdude's Blog

By Edward M. Bury, APR (aka The PRDude)

Here’s how I remember it: In the Fall of 2002, I agreed to help judge awards entries on behalf of PRSA Chicago. The judging was to take place at the offices of a small PR firm — Arment Dietrich — run by a charming, smart young woman named Gini Dietrich.

Gini Dietrich, founder and president of Arment Dietrich. Gini Dietrich, founder and president of Arment Dietrich.

In the dozen years since, Gini has grown her business and cultivated a national reputation for innovative integrated marketing communications. A very in-demand speaker, Gini is the founder of a blog called Spin Sucks, rated by many sources (including me) as among the best in the communications industry. And, she’s the co-author of “Marketing in the Round,” a guide book on developing integrated marketing campaigns, and author of “Spin Sucks,” a primer for managing communications in the…

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