Bite-sized audio for social media! Users of the Clammr app call it “audio Instagram”

tech-influencers-IWI-lands0PR-friendly

Parviz Parvizi is the co-founder of Clammr

You can connect with Parviz on Twitter @ClammrApp (click here)
short wide break utility

Hi Parviz. Good to meet you. One thing I can say right off the bat about audio is: I’ve totally wished for audio in Twitter!! 🙂

Parviz Parvizi: Hi Alex, looks like I’ve run into a kindred spirit! We’d love to hear what you think of clammr if you have a chance to play around with it on iOS. If you search twitter for @clammrapp, you’ll be able to find the clammrs that people are posting there (every clammr is an open object — natively playable in twitter/fb and also in embeddable widgets).

If you’re android, I put together a rough tumblr that will give you a rough idea of the Clammr listening experience for newsy PR-type content: http://prclammr.tumblr.com/. The tumbler widgets don’t capture the social and collaborative creation/curation that are at the heart of Clammr, though.

Why did you choose 18 seconds? I’m surprised Twitter hasn’t realized audio shorts in tweets could be a good way for people to expand on thoughts which are currently forced into 140 characters.

Parviz Parvizi: I actually go into the background on how we landed at the 18 second cap for Clammr in Harry Hawk’s podcast episode (click here bit.ly/1G43Hem). We wanted clammrs to be long enough to be able to capture a complete thought or entertainment nugget, but not so long that when people inevitably get duds they get turned off on the whole experience. So, we triangulated to 18:
– psychological research tells us the human working memory and attention span is 7-9 seconds
– translating a 140 character tweet into audio at 150 words per minute is ~10 seconds
– we tried 12 seconds in early beta, but found that it was a bit too short — people rushed a bit when speaking; musicians told us it was too short for a musical phrase; and some listeners felt they needed a bit more time to process mentally since the clammrs come in a stream
– so, we read out and recorded a set of nyt articles and clocked how long it took for a listener to get the main point (not just the topic); that came in at 18 seconds or less, so we landed there

Worth noting that every clammr can expand into longer content with a “hear more” button. Also, clammrs are natively embeddable into twitter/fb — when users create them, they can simultaneously post to those places. Do a search for #clammr or @clammrapp on Twitter to get a feel for some of the activity

🙂 Thank you! Good info!

Clammr’s YouTube channel

https://www.youtube.com/channel/UCC5x7Z_UUMu-Ev_k9ftnP1g

How to get the most out of Clammr

https://youtu.be/-yiYPdYbqr8

Link to download Clammr on iOS

https://itunes.apple.com/us/app/clammr-social-radio-headline/id927556526?mt=8

tech-influencers-IWI-lands0PR-friendly

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