On August 2, 2016, Pantone LLC, the global authority on color and provider of professional color standards, announced the launch of PANTONE Studio, a new iOS app for the iPhone. This is its largest foray into digital solutions for creative industries.
SHARING COLOR SOCIALLY
For designers who love sharing work on social media, send ideas to clients or discuss color concepts with collaborators, PANTONE Studio gives palette sharing an easy-to-use interface and a whole new look. Palettes can be shared on social networks, like Instagram and Facebook, as well as via email with customized messages.
PANTONE Studio also provides a variety of formats for sharing colors and palettes, including incorporating the iconic Pantone chip as a solid and transparent overlay. Each shared color has the Pantone name and number, ensuring that those who love the color will know which one to use.
PANTONE Studio provides greater convenience in capturing Pantone color from the world around you, building and testing that color in palettes, and sharing work directly into design software, on social media, or with friends, clients, and collaborators.
I asked Riley Johndonnell, the founder of Surface magazine, for his opinion on Pantone’s app. He said:
“For decades, Pantone has been the universal translator for the divine language of color. The translator has become the Ambassador of Inspiration. The app breaks physical and economic borders. It opens a new world, a new paradigm for creatives to connect and transform reality. I collaborated with Pantone to create ‘INT-O Yellow’ (International Optimism Yellow) as a platform for artists to unite in creating works of art with the shared intent of generating positive social impact. We are now distributing color to artists: partial proceeds will raise funds and awareness for depression research and suicide prevention amongst artists. We are focused at changing Blight to Light. That’s Optimism in Action.”
Image credits: Riley Johndonnell
On the app’s launch day, Pantone svp and general manager Ron Potesky said “Fifty-three years ago, Pantone was introduced as a standardized language to communicate specific colors in the print market. Pantone has become iconic and
indispensable as the de facto language of color in all design disciplines, as well as a source of color intelligence and inspiration. Recognizing the needs and opportunities for designers today, we created PANTONE Studio to provide them their own private color studio – a place where they can explore, capture, create and share color inspiration with friends and colleagues.”
MEMBERSHIP PLANS AND AVAILABILITY
PANTONE Studio is now available for iOS download via the App Store and to existing users of the myPantone app.
For those wishing to explore the language of Pantone and share color socially, a basic version of PANTONE Studio is available as a free download, with the option to unlock total access to all Pantone tools and color intelligence through a subscription available via in-app purchase.
Subscriptions are based on annual pricing at $4.99/month ($59.99 billed upfront) or as a $7.99/monthly subscription that offer users value and flexibility to access all Pantone colors, tools, and features.
As a PANTONE Studio subscriber, creatives will receive automatic feature updates, which will be rolling out over the next few months. Additionally, Pantone will introduce an enhanced iOS version for iPad, as well as Android, Windows and MAC OS Desktop versions. Promotional pricing is available for existing myPantone app users.
TRANSLATING COLOR FOR THE DIGITAL AGE
PANTONE Studio members will have access to a comprehensive library of more than 10,000 standardized hues across all Pantone libraries and disciplines, from fashion to graphic colors.
To translate the familiar process of searching through colors in a physical PANTONE fan deck into an instinctive digital user experience, each PANTONE Guide is visually laid out in a chromatically organized grid that allows members to continuously scroll over color families to find the perfect hue.
New colors released by Pantone will be automatically updated in the digital studio.
Color Values and References: Color data (sRGB, Hex and CMYK values) and harmonies (complementary, monochromatic, analogous, split complementary, triadic) are displayed for each color, as is the visual cross-reference of that color across Pantone libraries, including PANTONE PLUS Series (Graphics/Ink), Fashion, Home + Interiors (Cotton Textiles and Pigment) and PANTONE Plastics.
Color Palettes: Palette creation brings the colors to life in PANTONE Studio. Users can build color palettes consisting of up to five colors, by selecting from color guides, extracting colors from photos and images, searching by color number, and by interacting with the custom palettes delivered in Pantone Color Institute™ content. Additionally, designers can:
• Name palettes and add geotag locations
• Add tags that make palettes searchable
• Add inspirational images to use palettes as a personal mood board
•Store and manage an unlimited collection of palettes; and
• Send palettes direct to Adobe Creative Cloud from within the app
Users can experiment with color palette combinations in the Studio by applying colors against different template designs including graphics, interiors, and typography. As an experimental feature, designers can also visualize PANTONE Colors on pliable 3D papers and fabrics.