The high-growth app named Covet Fashion was on Cheddar.Live today talking about how it adds experiences for users beyond just adding clothes to a virtual cart and then buying. That’s very straightforward with no differentiator.
While everyone thinks “dudes/guys” when they hear gaming, the Covet Fashion app adds a twist to that because its gaming aspect comes in the form of ‘style challenges’ – and more and more women (around 600,000 daily!) are having fun competing in these challenges. They can also choose to buy clothes without playing. Brands on Covet include Rachel Zoe, Calvin Klein, Nicole Miller, BCBG Max Azaria, Rebecca Minkoff, and Michael Kors. To learn more about Cheddar, go to the Cheddar sizzle reel (click here)