FAT news — From around Twitter — 2019, week 42

Starting on January 1, 2020, FAT News (From Around Twitter), will be called FATATI News (From Around Twitter And The Internet). You can still click on the green link to see old FAT News.

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A way for professionals (especially 🎵music professionals ♪ 🎵) to harness artificial intelligence:

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MoviePass as a stocking stuffer? You better stuff some instructions in there too

MoviePass, the “all the movies you can watch” card (currently priced at $9.95 a month), is hoping you’re such a happy user that you’ll gift it as a stocking stuffer this holiday season.

Accepted at 91 percent of all theaters nationwide, even small indie ones, the card sounds like a great gift to receive. At such a low price point, it’s tempting to be that cool friend who ushers others into the world of MoviePass.

But the company knows they’ve made mistakes dating back to the summer (when they announced the lower monthly cost, down from $30something) til now. A visit to Twitter and Facebook reveals half a year’s worth of snarky user complaints hurled at MoviePass. But a new user — especially somebody who’s never heard of it and receives one as a gift — might initially think MoviePass is about convenience, until they learn about the precise steps needed to make it all work smoothly.

For example, let’s say you want to see a much-hyped movie at a prime hour, on opening night. You know for damn sure it’s going to be sold out. Just because you have a MoviePass doesn’t mean you’re able to easily get a ticket in advance. In fact, you can’t. To get around that, you can physically go to the theater earlier that day. This doesn’t qualify as “convenient.” The MoviePass app requires you to be within 100 yards of the theater you intend to use. You launch the app, hoping its proximity sensors work, and pick the movie and showtime.

This assigns a temporary code which you don’t see into your account. The physical MoviePass, which syncs with the app, can now be “read” in the correct way and a ticket can be printed.

To get the ticket, swipe at the kiosk. Or have a ticket clerk do the swipe; either way is fine. (Note: MoviePass the company pays theaters full price for each movie seen. Customers/giftees don’t need to think about this; it’s just part of the MoviePass B2B strategy for now) If we had to guess, a gifted MoviePass will not come with any sort of printed FAQ or trifold. Recent attempts to ask their marketing agency were not answered.

So what does MoviePass need this holiday season? It pretty much needs to pray for perfection — to undo the summer tarnish.

Their customers who had negative issues during the low-price push now realize that that’s just the way things can sometimes go with scale. In an earlier conversation with the marketing agency assisting MoviePass, we were told MoviePass has learned a lot this year and that reducing mishaps is an ongoing priority.

Mishaps and unpreparedness led to a flood of customers airing gripes and warnings on social media in the latter half of 2017. Complaints such as technical errors with the MoviePass app or card — or both. But the waiting people went through for the card to arrive in the mail (sometimes 6 weeks or longer) was the #1 gripe during that time.

With Christmas only days away, nobody’s gonna tolerate even a 3-week delay. Can you imagine? A sequel (MoviePass Blunders II anyone?) would suck for the company’s image, especially during the holidays. On the user side: It’s bad enough you’re buying a cheap gift, it’s super wack if it doesn’t arrive on time and/or has technical glitches.

For more “caveat emptor”, I suggest you find any article about MoviePass on Gizmodo and scroll to the reader comments.

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Covet Fashion encourages you to mix 175+ fashion brands as a fun way to win style challenges

The high-growth app named Covet Fashion was on Cheddar.Live today talking about how it adds experiences for users beyond just adding clothes to a virtual cart and then buying. That’s very straightforward with no differentiator.

While everyone thinks “dudes/guys” when they hear gaming, the Covet Fashion app adds a twist to that because its gaming aspect comes in the form of ‘style challenges’ – and more and more women (around 600,000 daily!) are having fun competing in these challenges. They can also choose to buy clothes without playing. Brands on Covet include Rachel Zoe, Calvin Klein, Nicole Miller, BCBG Max Azaria, Rebecca Minkoff, and Michael Kors. To learn more about Cheddar, go to the Cheddar sizzle reel (click here)


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If you can’t have a perfect life, what about perfect clothes?

This guest article was written by Maricela Potoc

whois Maricela Potoc

OUTFIT SWIPE shopping appshort wide break utilityYou might have a demanding job, kids and a house to take care of, and a body you can’t ignore. So for most of us, lengthy shopping sessions aren’t realistic — but if you could change that, you so would!

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This is why I was happy when I discovered the first fashion app which allowed me to
Continue reading “If you can’t have a perfect life, what about perfect clothes?”

LinkedIn’s Android app: There’s room for improvement

Android app LinkedIn
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Reviewing the LinkedIn Android app: Let’s just say there’s room for improvement

I find it a little faster than the web version of LinkedIn. The areas where LinkedIn could improve this app are:

1. The ability to share OUT your profile via email. The sideways “v” symbol for sharing out on Android doesn’t work for profiles. Strangely, it lets you share your profile with an existing LinkedIn user. I don’t really see how that would come in handy or who would do that. In a way, it seems like you’re telling the other person that you think they need help with tapping on a touchscreen! But even more absurd is the text that’s pre-populated in that interface. It says something like “Check out my LinkedIn profile!” #eyeroll Who speaks or writes that way? Nobody that I know.

2. The quick buttons for connecting. At the moment, these buttons don’t tell you if a generic invite will be sent. Tap one by accident and you’ll send a generic invite, even if you didn’t mean to. Most of the buttons behave this way at the moment. I’m unaware of any plans LinkedIn has to change this, or to make the buttons give you a choice. The latter idea would be the smart thing to do. LinkedIn, are you listening?

I need to talk about the fairly new LinkedIn Pulse Android app for a minute. Long story short, I had to uninstall it. Just too many notifications! Everytime someone that you’re following publishes to LinkedIn Pulse, you get a notification. The built-in reader is functional, but not that different from the Feedly Android app in terms of looks. There’s no great benefit to it, other than the fact that articles on Pulse are grouped into one section.

I guess I can mention the Slideshare Android app, since it’s part of the LinkedIn ecosystem. It’s convenient, but on some phones, it crashes. When it comes to LinkedIn’s app UX improvement plans, I’m unsure whether or not their Android app is high on the priority list. I’m guessing no – at least that’s what it seems like. At least it’s fast with fast WiFi.

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