This guest article was written by Gail Gardner
Connect with Gail on Twitter: @Growmap
Social media influencers are busy and, apart from notable exceptions like Gary Vaynerchuk, many don’t do everything on Twitter manually. We use tools to automate some of what we do while not neglecting personal interactions. Tools make it possible for us to spend more time interacting.
Keeping your account active is the first thing to understand when you engage Twitter influencers. We use tools to unfollow dormant accounts. If you don’t tweet at least once a month you will start losing influential followers. Even if you are certain you always tweet more than that, emergencies happen. Better to be safe – especially when it is so easy.