I’m proud to be in Stephen Waddington’s #PRstack community and project đ alongside Will McInnes (@willmcinnes), Scott Guthrie (@sabguthrie), Richard Bagnall (@richardbagnall), Brendan Cooper (@brendancooper), David Sawyer (@zudepr), Michelle Goodall (@greenwellys), Andrew Arnold (@Andrew_Arnold), Beth Hespe (@bhespe), and more. Click here for the article and list of names of thinkers/doers who care about elevating and optimizing the PR cosmos for the digital age of marketing and media convergence.
About Alex Yong, PR industry watcher and #PRstack community member: Click here My articles on LinkedIn with a PR focus: Click here
Follow me on Twitter: @SocialAlex
Special thanks to the great team @Prezly who created the free front end #PRstack directory of tools. To accompany PRstack.co, @Prezly also created PRgeeks.co, a resource designed to match these tools with great guides, knowledge and community.
What are the best tools that help PR practitioners perform to the best of their ability?
This is a thought I had a few years ago. I could see that, with the advent of Web 2.0, it would help PR people to know what consumers were sharing about their clientsâ products. So, I put together my first cut of the Friendly Ghost Social Media Resource â âFriendly  Ghostâ because that was my moniker at the time (when we all felt like we were part of the matrix and thought we had to have cool names) and âSocial Media Resourceâ because I couldnât think of anything snappier.
It was fairly clunky and difficult to follow, being a huge Google Doc. So I acquainted myself with Zoho and turned it into a proper database.
Reaction was mainly positive but some people expressed doubts about contributing to something when they didnât knowâŚ
