This is the beginning of the end for Twitter’s Periscope brand



Prediction: This is the beginning of the end for Twitter’s Periscope brand. For a company struggling to be profitable, it makes financial sense to guillotine (or downsize) redundant business units. See Geoff Golberg’s advice below. It’s sound advice; and it’s better to be safe than sorry. Getting fluent communications with Twitter is next to impossible, and a lack of clarity is the norm when you’re trying to understand them or reach out to them. Sadly, I expect that to remain the same.

The prudent thing for Periscope users to do is to ask (on a regular basis) that their followers also follow them on Twitter just in case the courtesy migration doesn’t happen. If you look at Geoff’s tweet above, he’s essentially betting the courtesy migration won’t happen. I’ve seen a screenshot from Twitter Support (via someone else) that gives credence to the guess that Twitter and Periscope won’t go through with a courtesy migration to sync up followings. The screenshot holds more water in my opinion versus Periscope users who simply “feel” that Twitter will provide a courtesy migration. Hey, that could happen, but I don’t think so. Of course, if Twitter keeps Periscope as a separate app forever, then this isn’t an issue, but let’s be real. Do you really feel Twitter is going to keep Periscope as is? Comment below. Vine wasn’t kept as is – it’s now Vine Camera.

Action step if you love Periscope: When making the ask of your Periscope followers, ask not JUST for the Twitter follow, but also ask the person to turn on livestream notifications MANUALLY within Twitter. That’s really the only way to be safe. It’s a 2-pronged ask, and it’s a pain in the ass, but hey.

Sadly, this ALL COULD’VE BEEN AVOIDED had Twitter not kept Periscope as a separate app for what seemed like an eternity. At the very least, on day one (March 24, 2015) followings SHOULD’VE BEEN sync’d up. #Eyeroll #OhWell

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The #PRStack Project: Really at the intersection between PR and digital

I’m proud to be in Stephen Waddington’s #PRstack community and project 🙂 alongside Will McInnes (@willmcinnes), Scott Guthrie (@sabguthrie), Richard Bagnall (@richardbagnall), Brendan Cooper (@brendancooper), David Sawyer (@zudepr), Michelle Goodall (@greenwellys), Andrew Arnold (@Andrew_Arnold), Beth Hespe (@bhespe), and more. Click here for the article and list of names of thinkers/doers who care about elevating and optimizing the PR cosmos for the digital age of marketing and media convergence.

About Alex Yong, PR industry watcher and #PRstack community member:
Click here
My articles on LinkedIn with a PR focus: Click here
Follow me on Twitter: @SocialAlex

Special thanks to the great team @Prezly who created the free front end #PRstack directory of tools. To accompany PRstack.co, @Prezly also created PRgeeks.co, a resource designed to match these tools with great guides, knowledge and community.

☆ Read about PRstack.co and PRgeeks.co
in @Prezly’s own words here: ☆
https://www.prezly.com/blog/2015/03/two-new-resources-help-every-pr-pro-thrive/

Share their page (click here)

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☆ And click here to see the latest tweets with the #PRstack hashtag
Proud to be in the PRstack community and project created by Stephen Waddington

Hear Neville Hobson’s 5-minute audio summary on what #PRstack is all about twitter.com/socialalex/status/572473356521512960

A preview of Brendan Cooper’s summary is below: