Is the death of TV overdue?

TV Is Data Poor

“Because the broadcast television industry is data poor (it only offers metrics about itself), this model has never been a complete solution for brand or lifestyle advertisers. In practice, an advertiser needs to translate ratings and demographic information from Nielsen into knowledge and insights it can link to its KPIs. Because content is distributed across so many non-TV platforms, this process gets more difficult every day.” — Read the full article at the source link (Shelly Palmer’s) below

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