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This guest article was written by Maricela Potoc
You might have a demanding job, kids and a house to take care of, and a body you can’t ignore. So for most of us, lengthy shopping sessions aren’t realistic — but if you could change that, you so would!
This is why I was happy when I discovered the first fashion app which allowed me to
Continue reading “If you can’t have a perfect life, what about perfect clothes?”
Runway images courtesy of Amp3 PR, PR firm for Nolcha Fashion Week
In a flash survey of independent retail decision makers, Lightspeed found:
Social Media Drives Trend Discovery
73% of respondents use social media to discover the latest trends in fashion, more than any other channel
Nearly a third of retailers attend fashion shows to see what’s going to be hot next season
Celebrity style is the least influential mode of discovery for retailers – less than 25% are looking to celebrity style to discover the latest fashions
While social media plays a huge role in trend discovery, peer validation is king when it comes to purchase consideration for retailers. Retailers say that “where else the brand is carried” is the most important factor when considering a new line; a designer’s social media following came in at the bottom of the ranks.
70% of retailers are scouring showrooms and trade shows to discover new designers
One retailer said “We’ve had the most success selling the clothes that we’ve been able to touch and try on. Make your presence known!”
Retailers are always on the hunt for fresh designers. Almost 30% of independent retailers said they dedicate 10-15% of their inventory for new designers; 50% are willing to allocate 5-10%
Drapers celebrated their app launch by also launching a Digital Access subscription offering, which comprises full site access, daily emails and the new app. (see image at the top of this post)
An edited selection of Drapers content gives fashion industry professionals the opportunity to catch up with the latest news that could affect their businesses, as well as read trade show reviews from around the world.
Available to download on Apple and Android devices via the iTunes App or Google Play stores, it’s exclusive to new or existing Drapersonline subscribers. Once subscribers have downloaded the app, they can simply tap the icon and log in using the same username and password that you use for Drapersonline.com. The app should work on the iPhone 5 and above, though optimized for devices running iOS7 or later. The Android version should work on devices running Android 4.0.3 and above. It won’t work on Kindle or Microsoft mobile devices.
How it can help:
• Be fully informed before that crucial meeting
• Get answers to questions while you commute to make the most of every minute
• Global tradeshow coverage as it happens
Posted: Feb. 18, 2015
SeeMe, a global community of more than 1 million members, released a new mobile app in early June that takes content sharing one step further by turning social images into social products in mere seconds. Users are not only able to capture and share images, but also turn those images into one-of-a-kind all-over-printed t-shirts, that are immediately printed and shipped to their home. The mobile app is free and available at Apple’s App store now.
“Imagine being on a road trip and seeing a gorgeous field of sunflowers… the perfect photo. What if you could do more than just share that image online? What if you could turn it into something you can wear or gift to a friend?” says SeeMe founder William Etundi Jr. “SeeMe is bringing creativity back to the real world.”
Equipped with an Instagram-like newsfeed, a discovery function, and a socially connected profile, the app is designed to bring anyone’s images from the digital world into the real world. The app, which is free to download, is available for the iPhone.
Here is how the app works:
(1) Capture and post an image
(2) Swipe your or someone else’s image left and choose a product (e.g., t-shirt or postcard)
(3) Make it truly one-of-a-kind by customizing the image layout on the product
(4) Click “Buy” and your product is printed and shipped
Each one-of-a-kind printed t-shirt is $32. The image creator gets $6 of the purchase. Postcards cost $3 with the creator earning $1. Buyers are invited to pledge additional funds, up to $10, to the creator during checkout. SeeMe takes care of the everything else from printing to shipping and customer service.
Tonight, in celebration of the app and in the spirit of bringing online images offline, SeeMe revived its “Art Takes Times Square” event for the third year. SeeMe users were able to create images for two prominent Times Square LED billboards. I took a quick pic here.
SeeMe started in a Brooklyn loft as a scrappy art project created by founder William Etundi Jr. Since then SeeMe has evolved into an international business involving hundreds of thousands of creators and millions of viewers. Before SeeMe, Etundi was a renegade party producer whom the New York Times called “an impresario of the underground.”
New to SeeMe is former Kickstarter Operations Lead, Jared Cohen, who joined as SeeMe’s Chief Operating Officer. Applying his keen experience scaling creative businesses, Cohen hopes that SeeMe can “inspire real world experiences around creativity.”
Visit See.Me for more information.
Dots, the mobile game inspired by connecting with over 20 million users, today begins a one week partnership with fashion photographer Nigel Barker to celebrate the launch of @iseedots on Instagram. Posting from Dot’s account @iseedots, Barker will share photos influenced by the theme of Dots and users of the game will be prompted to explore the collaboration.
Photos include shots Nigel has taken and personally selected that center around the concept of the game. Images of city skylines, bicycles, the fashion runway and other uplifting shots will make their way throughout the week to @iseedots. Please share this information.
Dots is played over 500 million times every month. Since its 2013 launch the game has received multiple awards and honors, including two Webby Awards.
Visual recognition specialists Cortexica, based in London, developed cool software that replicates the way the human eye and brain work together to recognize patterns. This process, which has evolved over millions of years of evolution, is now little more than a smartphone camera click away. Half a million items of clothing, with full stockist details for potential purchasers, already sit on virtual clothes racks on Cortexica’s servers. Their technology takes and interprets photos of clothes on mannequins, catwalk models or people on the street and suggests similar or subtly different items. ShopStyle and Style Thief are among the leading brands that have already integrated this. A method which takes any photo of an outfit and recommends similar items, is taking the U.S. by storm. The unique FindSimilar software has been made publicly available ahead of the busy Christmas shopping season.
The software, created by Cortexica’s Vision Systems, uses FindSimilar software to mimic the way the brain processes images and finds similarities. A picture of a dress, a blouse or a shirt can be analyzed by the software which then delivers similar alternatives. Search results are based on a combination of pattern, style, color and overall design. This broadens choice and helps shoppers find items that are more affordable or simply closer to their personal taste. Several leading U.S. fashion services and retailers have shown interest in the technology which is being integrated into websites and mobile phone-based apps. Online fashion search engine ShopStyle has integrated the software into the new version of its free app while Style Thief’s, which relies entirely on images for search, has also integrated the software.
A shopper in a local mall could use such apps by simply taking a picture on their smartphone camera. A quick snap of a shop window mannequin, a magazine picture of an item of clothing, someone in the street or a catwalk model is all that’s needed to look for similar items which are then presented for potential in-app purchase.
Iain McCready, CEO of Cortexica, said: “Our benchmark for this software was to develop something intelligent and discerning enough to satisfy the Miranda Priestly’s of the world. We’re delighted that our technology has been so well received. For a retailer, having an app powered by our software is a bit like putting your own shop assistant into a competitor’s store.”
He added: “We all recognize that deep feeling of frustration after hunting for an item of clothing that we’ve seen or admired or the experience of finding something and wishing we could find a better or sometimes more affordable alternative. Our software is the answer to these perennial problems.”
The software will also enable shoppers to take visual clues from other sources such as wallpaper or color swatches and deliver matching results.
The Cortexica software is adaptable and able to learn over time. It mimics calculations made by the human brain when processing images. By doing so, the software finds visual key points of interest tied to patterns. The FindSimilar technology works with images and videos, opening up an array of opportunities with YouTube videos, Pinterest and Instagram images, and many more.
When I first wrote this article during Fashion Week (Sept. 2013), the Moto X smartphone by Motorola Mobility was a Google product. Well, right on schedule, Fashion Week’s rolled into town again (started yesterday, Feb. 6, 2014) and faster than you can say “last season”, the tech world was taken by surprise with the announcement about Lenovo taking over as the new parent company of Motorola Mobility.
If you were thinking of buying this phone but weren’t thrilled it was tied to Google, don’t be too quick to act on the “owned by Lenovo” fact, because the Moto X is still an Android phone. For this reason, it will always have ties to Google. Anyhoo, months later, we’ve got consensus on the phone itself from highly opinionated users. Here it is: The Moto X has good battery life, the price isn’t bad, and it’s got an innovative quick-access camera found on no other phone. The average pic quality created by the camera has gotten the most criticism so far. It’s a pity because it would be a great phone otherwise. Let’s see if Lenovo’s leadership will even bother with stuff like Fashion Week the way Google did. It’d more sensible if Lenovo would try to get a better camera into the Moto X if it gets refreshed, which I’m guessing it will.
Original report (Sept. 2013) is below:
A few weeks ago, tech giant Google presented the American market with the Moto X smartphone, a compact phone by Motorola with 4G LTE, integration with your existing Google accounts, remarkable battery life, auto brightness for indoor and outdoor use, ultra-fast startup and twist-of-the-wrist access to the 10-megapixel ClearPixel camera with LED flash, voice commands, X8 architecture, unibody design, dual-core processor, 720p/316 ppi 4.7-inch AMOLED display, Google Now, Android Jelly Bean, 1.7GHz dual-core Qualcomm Snapdragon S4 Pro processor, quad-core Adreno 320 GPU, and 2GB of RAM. The Moto X comes with exclusive bonuses like Moto Migrate for transferring files out of your old phone, and Motorola Connect to work with your Chrome browser.
The Moto X is coming to all major American carriers, namely AT&T, Verizon, Sprint, U.S. Cellular and T-Mobile. You can get it in 16 or 32GB models, and it comes in a rainbow of custom colors. Choose from 18 main colors, 7 accent colors, and 2 front plate colors. If you prefer, you can get it in a wood exterior, however you’ll need to wait because wood isn’t available before 4Q 2013. You can further customize the wallpaper and launch screen. For now, this customization is exclusive to AT&T via the Moto Maker web app, but after awhile other carriers will offer customization too. If you visit an AT&T store and ask to see the colors in person, someone will be glad to show you as well as walk you through the website where you can place your custom order. It will then be mailed to you. Moto Maker allows you to design your own Moto X anytime you want, even from home. Or you can try the new promo called Moto Match which allows Facebook users to design a phone according to the color schemes of their favorite Facebook pictures. Measuring 5.09 x 2.57 x 0.41 inches, the back of the MotoX is slightly curved for a nice hand feel. Another good thing is there’s no physical home navigation button which is characteristic of Motorola Android phones. The hands-free voice commands are another plus – It somehow recognizes your voice and ignores other voices and sounds as brand ambassador, Tierney, demonstrated.
Engadget reported that even after a full day of heavy usage, the Moto X’s battery indicator reading was at 28 percent. It also has a battery saver mode, but from the many reviews I’ve read, it doesn’t sound like it’s even necessary because the phone is engineered to provide ample battery life right out of the box. The writers at Engadget go into detail about what they consider heavy usage, which is nice.
Throughout New York Fashion Week, whenever you see Moto X booths, you can play around with color and wallpaper combinations, add a signature, get a preview printout, and you’ll be prompted to enter your email to win tickets to the hip and chic closing festivities arranged by MADE and Motorola. Use hashtag #MOTOxMADE on social media to keep up with the buzz. The creation booth also allows you to complete your custom Moto X order from the comfort of your own home via a later specific-to-you email. All you do is click if and when you’re ready to start the purchase process. You’re under no obligation to buy when you type your email into the booth. For the Sept. 13 MADE finale, one winner per day will be chosen for the duration of New York Fashion Week 2013.