FAT news — From Around Twitter (and YouTube) — 2018, week 3


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Former NFL star Mark Clayton did a video interview about LIVV headphones


Click the video above! I interviewed former NFL star Mark Clayton about LIVV headphones and why he created them. 🎧 Also in the video: Some cool stuff about Mark growing up in OKC, university life, what it was like having 🏈Ray Lewis🏈 as a teammate, and more 🏈 It’s cool stuff! After you watch the video, share it out by using http://ctt.ec/e2atm
LIVV headphones interview with Mark Clayton
Get info about the LIVV Headphones Kickstarter – Click here
Follow @LIVVheadphones 🎧

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Twitter Tools To Help You Retweet Influencers And Get On Their Radars

This guest article was written by Gail Gardner

Gail Gardner SocialImplications GrowMap

Connect with Gail on Twitter: @Growmap

Social media influencers are busy and, apart from notable exceptions like Gary Vaynerchuk, many don’t do everything on Twitter manually. We use tools to automate some of what we do while not neglecting personal interactions. Tools make it possible for us to spend more time interacting.


Keeping your account active is the first thing to understand when you engage Twitter influencers. We use tools to unfollow dormant accounts. If you don’t tweet at least once a month you will start losing influential followers. Even if you are certain you always tweet more than that, emergencies happen. Better to be safe – especially when it is so easy.

Continue reading “Twitter Tools To Help You Retweet Influencers And Get On Their Radars”

Who is the Hangout Queen? An interview with Deborah Anderson

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Alex Yong: Who’s the Hangout Queen? Who is Deborah? I consider you a modern-day Renaissance woman so I figure I’ll start with a toughie!

Deborah Anderson: Wow. That is a tough one to answer. Like I tell many people, “Deborah wears many hats.” I used to keep all of the different facets of Deborah separate, to prevent confusion, but these days, I pretty much combine all of the business, internet, social media, technology, video producer side of me into the “Deborah Anderson” profile and the musician, humanitarian, and even my psychology degree into the “Deborah E” profile. Fortunately, more and more people are learning that the two people really are one person with a lot of experience in many areas. The HangoutQueen idea came from the fact that my husband and I own a sound and video studio.

The sound studio is where the “Deborah E Albumette” album was mastered in Los Angeles. My husband is also a trained, experienced, professional photographer, so adding the video studio, with all of the green screens, backdrops, lighting, etc. was a piece of cake for us. I was hosting and running and coaching at least three hangouts a week, back when many people hadn’t even heard of Google+ hangouts. I became the “go to” person, behind the scenes, for many people and decided to create the brand for training people who want to take their hangouts to “the next level.” Hence, HangoutQueen was born.



Alex Yong: Nice, but I know you gave the abridged answer of who you are and your talents. Anyhoo, it was cool meeting you in person in New York City at #AWXI. Would you tell the readers about your stint in New York?

Deborah Anderson: My HangoutQueen training and coaching took off and was booming in 2013 and I decided to take that experience and contribute it to Internet Marketing Ninjas, in New York. My entire 2014 was spent there, in upstate New


York. In fact, in a couple of the podcasts (and accompanying videos) of the iHeart Radio Marketing Momentum show, you can hear me talk about how much Internet Marketing Ninjas would benefit by having their own show, recording from Google Hangouts.

[Alex interrupts] And did they? Occasionally I’ll see Internet Marketing Ninjas’ G+ posts on my firehose feed, but other than that, I’m not super familiar with any of their experiments on YouTube or whatever.

I really thought that Jim Boykin, from Internet Marketing Ninjas, hired me to start what I had challenged him to do. I had suggested the “Internet Marketing Ninjas Show” on those two iHeart Radio MM episodes. I thought that was what caught his attention to hire me. Instead, there was a gap in project management at IMN and I started the Project Management Office for the ninjas and did not actually contribute my Hangout Queen skills to them at all. See what I mean about those many hats sometimes getting confusing?

[Alex interrupts] Yes, it’s always tricky for a multi-faceted person. There’s a saying that the greatest distance between two people is misunderstanding. Or something to that effect. I saw that on Instagram and I think it’s even “more true” for multi-talented people.


Alex Yong: So you know I’m familiar with most of the faces around G+. I’d love for you to talk about what’s different and what sets you apart, y’know, compared to other G+ experts.

Deborah Anderson: The key things that set Michael (my husband and partner) and I apart from other experts is our sound experience and Michael’s lighting experience. One of the key things for our hangouts is the quality. We also started a trend of having set-up calls for all of our interviews and shows (and casual hangouts) by giving advice to the Hangout participants on what they could do to improve their sound and lighting quality. Michael has a gift of being able to find household tips to help our participants so they don’t need to go out and spend money. Of course, when our participants do ask for tips on what they could purchase, he is always ready with an answer that fits their budget. Obviously, for the hangouts that involve a come-as-you-are feel, where people just show up, the set-up portion is not always an option. However, even with those, we open our hangouts 15-30 minutes early and invite people to come in and get free advice from Michael, before we go live. I don’t think they realize what a value that is!

But, that is okay, because it is about helping people and not tooting our own horn. This also helps people feel at ease as Michael also provides help on how to use the Google platform. He acts as the “answer man” during that time in what we call the “green room.” People have been so impressed by how we do this that they actually have been known to copy, verbatim, the verbiage on our green room page, to use for their own hangouts.

[Alex interrupts] And how did you feel about that?

Well, I contacted the person and asked her about it and she told me she assumed it was “fair game.” In a way, I was very flattered, but it also bothered me quite a bit because of the creativity and original ideas in that post. I get that copying saves time, and it tempts our weaker side, but bottom line, it’s still unethical and can hurt people. Anyway, it’s history. It’s just one of those things. I learned to be a bit more communicative about that type of thing and I also used it as an opportunity to demonstrate where imitation is a form of flattery.



Alex Yong: What challenges have you found, with being the “Hangout Queen”?

Deborah Anderson: The biggest challenge I have found is that I am not technically a “bragger.” In other words, our quality for our products and services are actually so much higher than the web norm, that many people do not realize it, and because I do not go around bragging about it, it goes unnoticed. Those that have experienced it generally see that difference. As with all things, there are many experts out there and it is a “fake it until you make it” world in social media marketing. That isn’t necessarily all bad, either. However, for our brand, we really are the real thing.

[Alex interrupts] Well, considering your brand and the nature of video, it totally has to be the real thing.

True, true, but the authenticity discussion is beyond over-used, already. To me, we keep offering the quality and those who want to stop and smell the roses will see that; while those that are rushing through life too quickly will find what their minds are open to. Most of these people will choose the quick, but not necessarily quality route, and that is okay.



Alex Yong: Let’s talk about niches. I feel if I didn’t have my niches, I’d probably just bow out of social altogether. As saturated as social is, I guess a lack of niche could be one reason we see “Twitter quitters” and such. What advice could you give to people wanting to find their niche (or one of their niches)?

Deborah Anderson: My advice is to stick with it. Find what makes you feel good about yourself. Even though it is not about you, it is still good to feel good about what you do. If basket-weaving is what makes you feel good, by all means, go do that! Then, find your little corner of the world, and if basket-weaving is something you want to share with others, share it!

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Thanks Deborah!
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Ultimate Gamers Showdown Tournament at Best Buy

NFL star and one of the heroes of Super Bowl XLII Brandon Jacobs entertained local fans during Best Buy’s Ultimate Gamers Showdown

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New York Giant Brandon Jacobs played some Madden NFL 25® at the Union Square Best Buy to kickoff the Ultimate Gamers Showdown. A little later, he handed autograph cards to the first 250 fans who waited on the meet & greet line.

This competitive tournament, created by Best Buy, just got underway 2 days ago to mark the arrival of the newest PS4 and Xbox One gaming consoles that came out recently. The goal of the competition is to give gaming and sports fans around the country an opportunity to test out the next-gen consoles, and to rock their Madden NFL 25® skills at select Best Buy stores in front of an audience.

000rBJacobsNYGiantsarrivesThe tournament series will culminate in a big way. On Monday, December 16th, Best Buy will deliver the ultimate gaming experience for the winners of each market with a private event at the world-famous AT&T Stadium in Dallas. This means each winner will come together and compete head-to-head. Yeah, skills will be on blast, and bragging rights will be definitely earned on the largest HD screen in the world! We’re told to expect shout casters, Dallas Cowboy Cheerleaders & drum line, Dez Bryant and other celebrity appearances.

· Contestants will play Madden NFL 25® and compete on the new PS4 consoles.
· Registration for store tournament events will be on a first-come first-served basis, and stores will only accept registrations in person on the day of each event.
· The tournament features 64 people in single player elimination, bracket-style format.
· The winner in each market will receive a $1,000 Best Buy gift card and a trip for two to Dallas to compete in the finals.
· During the in-store events, customers can stop by to cheer on their friends, laugh at hilarious play-by-play commentary, meet top gamers and try to win cool stuff. Giveaway prizes at each city will include: 2 Sony 40″ LED HDTVs, 1 Xbox One and controller, 2 PS4’s, 14 cool games, and more