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Facebook Live: Clear as day

Facebook has always made it easy for you to tell whether a live video is truly live or after the fact or scheduled to broadcast. Just look at the words next to the person’s name.

  • “is live” means the person’s live right now
  • “was live” is self-explanatory, e.g. you weren’t in time to catch it live
  • “plans to go live” means the person has a show on tap. Look for the convenient reminder button and click it so you don’t miss it

Remember to visit the #LivestreamedLivelihoods column at Small Business Trends

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Did you see Mark Zuckerberg’s “Grill Talk” just now on Facebook Live?

October 9, 2016

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You can bet your brisket there’s a very happy barbecue sauce company in Kansas City right now. They received a verbal, organic, fortunate shoutout from the Zuckerberg crew during Mark’s most recent video on Facebook Live (again, an organic shoutout. Not a product placement, says my gut instinct. Who can really afford that kind of hypothetical sky-high fee anyway? A huge firm like Mondelēz perhaps, but I digress)

Funny thing is, I don’t remember the name of the sauce. If I really wanted to know, I’d need to watch Mark’s replay, or perhaps wait for it to be mentioned (again, organically) on his next “Grill Talk”, which probably should’ve been named “Chill And Grill”. There wasn’t a ton of grilling discussion, and that wasn’t the point anyway, just Mark saying “Hi Cambodia, hi Shanghai” etc. and showing his child, wife, friends and Hungarian sheepdog named “Beast”.

So back to the sauce and how I don’t remember the name, well, that’s how it should be. Organic word of mouth. If, over time, a product gains traction and mass appeal, then it’s destiny, I guess. Overall it really was nice to just observe Mark in his yard with close friends and family on a weekend. Better than watching Trump vs. Clinton, although that’s what he said the barbecue was for, to eat barbecue and watch the debates. Oh, I get it now. Grill, debate, haha. Cute wordplay.

Are you using Facebook Live yet? If not, why not?

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