True Fit Launches “Shop for Others” Feature

True Fit, a personalization company focusing on clothes and shoes added something new they’re calling “Shop for Others”. The new feature allows every True Fit user to now create profiles for friends and family. Users can  toggle between fit, size, and style recommendations for themselves and/or for family and friends.

Despite fashion being a trillion-dollar industry, this type of tech is not exactly commonplace. Clothes and shoes are notoriously difficult for gifting. For example, ill-fitting clothes are a bummer and it’s the top reason people avoid buying online.  Romney Evans, co-founder of True Fit said he’s excited to finally have an easy way to buy the right-sized clothes for his wife.

True Fit mapped the first-ever Genome™ for footwear and apparel, which helps retailers and brands unlock digital growth.

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Hey Calvin Klein fans: Some collaboration news…

© 2017 Alasdair McLellan

Chief Creative Officer at Calvin Klein Raf Simons collaborated with indie musicians The xx and photographer and filmmaker Alasdair McLellan on the creative concept and direction for the music video for The xx’s latest song “I Dare You”. It includes several faces from the CK world like Millie Bobby Brown, Ashton Sanders, Paris Jackson, and Lulu and Ernesto Cervantes.

Around Twitter…



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An iconic store on Manhattan’s west side offers more than just “stuff”

Follow B&H; they’re an iconic store on Manhattan’s west side and if you’re ever in NYC and you’re into tech, visit. Their Instagram Stories and Snap Stories are informative and you might see a few surprise guests. Ask any experienced photographer in NYC if they’ve gone to B&H and the answer will be “Of course.”

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