The #PRStack Project: Really at the intersection between PR and digital

I’m proud to be in Stephen Waddington’s #PRstack¬†community and project ūüôā alongside Will McInnes (@willmcinnes),¬†Scott Guthrie (@sabguthrie),¬†Richard Bagnall (@richardbagnall), Brendan Cooper (@brendancooper), David Sawyer¬†(@zudepr),¬†Michelle Goodall (@greenwellys),¬†Andrew Arnold (@Andrew_Arnold), Beth Hespe (@bhespe), and more. Click here for the article and list of names of thinkers/doers who care about elevating and optimizing the PR cosmos¬†for¬†the digital age of marketing and media convergence.

About Alex Yong, PR industry watcher and #PRstack community member:
Click here
My articles on LinkedIn with a PR focus: Click here
Follow me on Twitter: @SocialAlex

Special thanks to the great team @Prezly who created the free front end #PRstack directory of tools. To accompany, @Prezly also created, a resource designed to match these tools with great guides, knowledge and community.

‚ėÜ Read about and
in @Prezly’s own words here: ‚ėÜ

Share their page (click here)

click to tweet and spread the word about this new PR project
Click on the image to tweet this announcement! Thank you ūüôā

‚ėÜ And click here to see the latest tweets with the #PRstack hashtag ‚ėÜ
Proud to be in the PRstack community and project created by Stephen Waddington

Hear Neville Hobson’s 5-minute audio summary on what #PRstack is all about

A preview of Brendan Cooper’s summary is below:

NinjaOutreach: Boost Productivity with this New Marketing Tool

bonus supplementary youtube video to go along with this post - SocialWebCafe
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This guest article was written by Ali Lawrence
Ali Lawrence marketer mini bio

Read more of Ali’s articles on Contently:

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Those who do inbound marketing, like myself, have a lot on our plates. We have to find relevant blogs, build relationships, pitch story ideas, write posts and keep track of all this craziness. Continue reading “NinjaOutreach: Boost Productivity with this New Marketing Tool”

Twitter Tools To Help You Retweet Influencers And Get On Their Radars

This guest article was written by Gail Gardner

Gail Gardner SocialImplications GrowMap

Connect with Gail on Twitter: @Growmap

Social media influencers are busy and, apart from notable exceptions like Gary Vaynerchuk, many don’t do everything on Twitter manually. We use tools to automate some of what we do while not neglecting personal interactions. Tools make it possible for us to spend more time interacting.

Keeping your account active is the first thing to understand when you engage Twitter influencers. We use tools to unfollow dormant accounts. If you don’t tweet at least once a month you will start losing influential followers. Even if you are certain you always tweet more than that, emergencies happen. Better to be safe – especially when it is so easy.

Continue reading “Twitter Tools To Help You Retweet Influencers And Get On Their Radars”

Tool review: Be as specific as possible when using BuzzBundle

This software might be defunct. The old review still exists below if you’re curious.

Review by: Phil Turner

If you’re looking for a way to check mentions of your company, your name, or of a group of keywords, then BuzzBundle is one way to do it.

BuzzBundle review screenshot
Screenshot of a BuzzBundle search result: Click here to see it fullsize

What you can expect to pay

There is a free option on Buzz Bundle. It gives you 70% of ‚Äúmentions for the first 15 days and 30% thereafter, but the 30% of ‚Äúmentions‚ÄĚ continues indefinitely. The paid option is $249 (Currently $199). This gives you 6 months of updates. You can still use it after 6 months, but you will not be able to add new keywords to search for. To extend the functionality you need to pay $49.95 every year. When you are skimming the sales page it is VERY easy to miss this regular payment requirement.
Continue reading “Tool review: Be as specific as possible when using BuzzBundle”

What is


Q: What is

Daniele Mazzini: is a hashtag search/discovery engine. It’s free and gives you some basic analytics data too. It allows you to find which hashtags are the best ones for your goals. Cybranding’s Hashtag Intelligence is the paid hashtag tracking and analytics option. Hashtag Intelligence lets you get very detailed data and analyses about the hashtags you’re interested in – either because you are doing a campaign yourself, or because you want to piggyback on somebody’s else campaign.

Q: Let’s hear the backstory of how this all got started.

Daniele Mazzini:

In 2011, I had a different day job and a side project. The side project had a website, and I wanted to find ways to promote it through social media – this is how I discovered Twitter hashtags. Hashtags allow you to conduct and find interesting conversations on a topic on Twitter, so I went out looking for hashtags I should use to promote my new website… but I didn’t find any good way to do so! I found this world fascinating, and I came up with¬†an idea for¬†a useful and cool way and visual way to do¬†hashtag research. This is how the first version of was born – as a hobby project son of a side project. Lots of people found my free service useful, and hashtags started becoming more and more important. In 2013, I decided to try and create a business around this, so I improved, made it more professional-looking and added features, and then created a paid, in-depth analytics solution for marketers. You can visit and take a look. ūüôā Now we’re growing and I’m looking for bigger funding.

Q: Do you have any very visible ambassadors? If so, who?

Daniele Mazzini:

Well, some of our users are well-known on social and some of them like to talk about us, like Ann Smarty, Kim Garst, Kristi Hines, Kimberly Reynolds, Brandon Schaefer, and others.

influencers-access-buttonQ: Oh! I know Ann fairly well as well as the other names too. So what are some common misconceptions about your technology? As in, people thinking it will do X but it really doesn’t. In other words, where the user was mistaken.

Daniele Mazzini:

The biggest misconception is that we will automatically add hashtags to your tweets. This is something we don’t do, because it has a very high spammy risk. Another one is that sometimes people think we will do the analysis for them, but right now we only give a tool to do that – it’s up to you to use it. But, we’re also thinking about a project – a “hashtag university” to give suggestions and guidance.

Q: Let’s talk strategy. What are good ways to use your technologies?

Daniele Mazzini:

Let’s start with small businesses. Small businesses, especially if they have an internet presence, can benefit a lot by using hashtags. Hashtags are one of the most powerful ways to get yourself known without spending a lot. There are two basic strategies I advise small businesses to use:¬†One is to find relevant¬†hashtags in their field/niche and then create a list based on those. Then use them in relevant¬†tweets. For example, if you have a video editing service,¬†you should find out which hashtags are used by those interested in that field, and every time you have something interesting to share, use 1-3 hashtags that are relevant. And here’s how we help with that: Our technologies allow you¬†to find which hashtags are both relevant and popular enough. You start with¬†some keywords you think will¬†interest your target audience, then you search for those in to see how popular they are, what their trend is, and which other hashtags are related to them. ¬†You can further¬†narrow down to¬†come up¬†with a list of anywhere from 5-15 hashtags, depending on your field. Keep them in mind¬†and use them strategically.

The¬†second strategy is: When you’ve found your relevant hashtags,¬†you should try to understand who their top influencers are, and connect with them! Learn what they write about, retweet them, engage them. Also, try to find out which influencers aren’t too big and therefore¬†out of reach for you. ¬†Add¬†value to the conversation around the hashtag, keeping a special eye on the top influencers! This will require time, but it can have great payoffs. One of the best uses of our pro tool, Hashtag Intelligence, is that it makes it much easier to find and understand the influencers.

Tracking some specific hashtag campaigns, either by you or your competitors, is another use case,¬†but this usually doesn’t apply to small businesses. Launching a hashtag of your own usually requires too many resources.

Q: Does your technology work on Facebook? I heard Facebook uses hashtags now, as well as Instagram. I have accounts on both Facebook and Instagram but I don’t use those platforms much at all and have never hash tagged anything on¬†them.

Daniele Mazzini:

Hashtags are VERY useful on Instagram, but that’s not so true on Facebook at the moment. For now, we only analyze hashtags from Twitter as we continue to work on¬†adding Instagram and Facebook. But for the most part, what’s trending on one platform will often be¬†trending in others. So you can still use to find relevant hashtags for Instagram. Of course, there are some hashtags which¬†are specific to one¬†platform, such as Twitter¬†chat hashtags. Those don’t belong on Instagram. But there’s¬†a lot of cross-pollination and interesting usage between all the platforms. For example, #igers, which means “Instagrammers” has a¬†Twitter popularity score of¬†63 out of 100. If you want to see what’s popular now, visit¬†

This has been interesting. Thanks so much Dan.

Here’s a promo video about¬†the pro tool: